Why The Healthcare Industry Can't Ignore Social Media Marketing Infographic
More and more healthcare firms are now recognizing social media's potential to improve the patient experience. Social marketing is getting more important for these reasons:
1. Reaches More People
No other platform has such potential to reach huge numbers of people and target the exact audience.
Effective social media optimization will also help to target local audience rather than sending direct emails.
2. Effective And Affordable
Compared to traditional advertising methods, social media advertising is a cost-effective and excellent option to reach the right audience.
Using Facebook ads is of no cost, compared to expensive newspaper ads.
3. Generates Web Traffic And Greater Online Visibility
Daily updates and daily ad campaigns ensure that more people see your business online.
Clicking through to your website generates improved search rank on Facebook and Google.
Better rank provides better visibility and greater potential to make more sales or attract potential patients.
4. Provides Better Customer Experience
Customers who are social media users will expect your business to use the same platform and they demand when they need it and want it.
Being active on social media and available to answer customer questions and comments will improve customer experience.
5. Your Customers Are Constantly On Social Media
93% of consumers are researching social media before making a purchasing decision.
78% of consumers say companies' social media posts impact their purchases (Forbes).
Facebook accounts for 50% of total social referrals and 64% of total social revenue (Business Insider).
These are the major aspects that make social media a critical factor in online healthcare marketing. Engaging with real people via social media gives you the opportunity to build the trust of your audience and establish your brand and reputation.