Which Social Media Platform Is Best For Your Brand?

Which Social Media Platform Is Best For Your Brand?—Infographic

Which is the best social media platform for your brand?

Facebook

• Audience category
  22-45 years
• Top features to use
  Live groups, insights, ads, hashtags
• Purpose of platform
  Building brand loyalty and large communities
• Number of #
  Up to 5
• Content that works
  Video
• Best for
  Building brand advocacy, loyalty
• Cons
  Very limited organic reach

Instagram

• Audience category
  16-34 years
• Top features to use
  Live, stories, ads, hashtags
• Purpose of platform
  Engaging with the audience one to one, relationship building, personality building
• Number of #
  Up to 20
• Content that works
  static, video, story
• Best for
  Building an archetype for the brand, a personality for the brand
• Cons
  Can't have explanatory elaborate content

LinkedIn

• Audience category
  22-45 years
• Top features to use
  Live, organic, posts, inMails, hashtags
• Purpose of platform
  Publishing thought leadership, a closed platform to engage with top minds
• Number of #
  Up to 3
• Content that works
  Text and video
• Best for
  Business development, getting opinions, recruitment
• Cons
  Limited engagement

YouTube

• Audience category
  All age groups
• Top features to use
  Live, channel page, captions
• Purpose of platform
  Brand awareness, education, personality building
• Number of #
  Up to 3
• Content that works
  Video
• Best for
  Building an archetype for the brand, a personality for the brand
• Cons
  Resource intensive

Twitter

• Audience category
  22-45 years
• Top features to use
  Trending hashtags
• Purpose of platform
  Conversations around topics your audience is interested in
• Number of #
  Up to 2
• Content that works
  Text
• Best for
  Public relations
• Cons
  Short-lived content