The Rise Of On Demand Learning Infographic
“On-demand learning is a training strategy for how a learner gains access to knowledge based content in real time, anywhere and at any time” – Training Industry
There are three components crucial to its implementation – utilising learning technology, understanding the modern learner and using video as an enabler.
1. Learning and Technology
- Computer based learning began back in the 1960s.
- The introduction of the Personal Computer in the 1980s and the World Wide Web in the 1990s revolutionised learning.
- Today, training is increasingly moved to more digital formats, from e-learning, user generated content to gamified techniques, however face to face remains dominant.
- 80% of workforce learning happens via on-the-job interactions with peers, teammates and managers.
- 75% of organisations in the UK use learning technologies, rising to 88% in the public sector, but many lack confidence in their ability to fully utilise them.
- Only 25% feel ‘extremely’ or ‘very confident’ in their ability to exploit technology to increase their L&D effectiveness.
2. The Modern Learner
- Employees feel increasingly overwhelmed with information.
- Video usage has become part of modern life, with 195 million digital video viewers in the US alone.
- Greater employee productivity comes from developing and using the right skills for the job.
- Last year 35% of employers reported difficulty filling jobs due to talent shortages, so as available talent is increasingly stretched, lack of skills development is threatening to weaken productivity and threaten economic growth.
- Investing in better technology is part of the solution to train learners, who are often impatient to progress and distracted by day to day tasks.
3. Video as an enabler
- Video is big business. With online video advertising spend set to reach 9.16 billion US Dollars in 2016, the monetisation and popularity of video content show no sign of abating.
- Video can also be an enabler for collaborative learning within organisations.
- On demand learning is available at the point of need for the learner.
- Two pronged approach:
1. Branded short form instructional content to demonstrate best practice.
2. Recording and tagging up employees in action to reinforce feedback.
- Result: A coaching and supportive framework for personal development.
The future of learning is in truly harnessing the power of technology as an enabler. A collaborative approach that combines coaching techniques with video and other forms of user generated content as an added value tool to more traditional methods.