Psychology Of Social Networks: What Makes Us Addicted? Infographic
Why we like, comment, and share online...
Ever wonder how this undying trend of social media came into being? How in a mere few years, the entire world changed for good? You would think that it’s all leisure time on the hands of emotionally derived teenagers, but that’s not all.
The social media boom, I must say, happened because there’s definitely science involved. The way your hands can’t stop scrolling down for one more news feed post, the way you can’t ignore a notification alert, it’s not all you.
The electrochemical signals in your brain modify your desires such that you can’t stop from liking one more post, sharing one more news and you certainly can’t let go that pop-up which keeps indicating that your friends/followers have been paying attention to your account details.
The way your hands can't stop scrolling down for one more news feed post, the way you can't ignore a notification alert. it's not all you.
Social media forums like Facebook and Twitter activate our rewarding centers in the brain.
Internet users spend an average of 135 minutes per day on social media.
Social Media Biology
Dopamine is a chemical in the brain that creates the feelings of pleasure and want.
The pull of dopamine is so strong that studies have shown tweeting is harder for people to resist than cigarettes and alcohol.
- 60% female admitted to being addicted to social media.
- 56% are afraid they will miss something if they don't stay glued to their social networks.
Why We Like And Share
- 68% of people say they share to give others a better sense of who they are and what they care about
- 78% of people say they share because it helps them to stay connected to people.
Check out this infographic for more insights.