Top 2014 Back To School And College Trends Infographic
Total spending on back to school is expected to hit $26.5 billion in 2014. Additionally, young adults and their families will spend $48.4 billion to gear up for college, with school supplies and electronics topping shopping lists. The Top 2014 Back To School And College Trends Infographic presents a few trends from NRF’s annual back-to-school and back-to-college survey of families with children in grades K-12 and college students.
3 Back to School Top Trends in 2014
- Millennial power
Teenagers plan to spend $913 million of their own money on school items. They’re also more influential – more than 1 in 10 parents with high school students say ALL of their back-to-school purchases are influenced by their teen children.
- Replenishing essentials
Planned spending is up in every category, with strongest growth in supplies and electronics.
- Dog days of summer shopping
More families will wait out the summer for deals: 25% will shop 1-2 weeks before school, up from 21% last year.
2 Back to College Top Trends in 2014
- Surge in electronics and school supplies
Spending on laptops, desktop computers, tablets and other electronics is up 20% over last year, the highest amount since 2009. Spending on school supplies is also expected to increase 19%.
- More searching, shopping online and mobile usage
More back-to-college shoppers own a smartphone (76%) and/or a tablet (45%) than ever seen in the survey’s history – and they intend to use their devices for shopping.