The Ultimate Use Of Mobile eCommerce Infographic
mCommerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephones and personal digital assistants (PDAs). Known as next-generation eCommerce, mCommerce enables users to access the internet without needing to find a place to plug in.
Why Does It Matter?
Mobile commerce is not replacing eCommerce, but a larger portion of eCommerce sales are now coming from mobile devices.
What Is Mobile Commerce?
Any monetary transaction completed using a mobile device.
It is an advancement of eCommerce, enabling people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet device.
Are There Different Types Of Mobile Commerce?
Mostly similar to eCommerce, but accessible via a mobile device.
Some transaction types are limited or restricted on mobile devices.
Shopping and payments.
In order to exploit the mCommerce market potential, handset manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smartphones, the industry's answer to the Swiss Army Knife, and ways to reach them.
As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that mCommerce will surpass wireline eCommerce as the method of choice for digital commerce transactions. The industries affected by mCommerce include:
- Financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device.
- Telecommunications, in which service changes, bill payment, and account reviews can all be conducted from the same handheld device.
- Service/retail, as consumers are given the ability to place and pay for orders on-the-fly.
- Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device.
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