Mobile Learning in the Middle East Infographic
For 30 years, from 1960 to 1990, the Middle East experienced a staggering growth rate due to the huge rise in the price of oil. The wealth derived from this unprecedented growth was channeled into improving the quality of life in the region, turning it into the must-go place for business and travel.
Unfortunately this kind of growth cannot be supported indefinitely. As a reaction to the current global economic crisis, organizations in the Middle East have been pushing professional training as a key factor to ensure continued success in the region and outside of it. At the same time we’ve seen a rise in the importance of mobile devices in our daily lives. The two combined means a substantial effort has been put into elearning, and mobile learning (mlearning) programs.
In order to give you an overview of the mobile learning market in the Middle East we present you with some essential numbers in this infographic:
- July 2013
73% of all phones in the UAE were smartphones (TradeArabia News Service). This represents the highest smartphone penetration rate in the world
- In 2014, eMarketer estimated that approximately 94% of Internet users in the region will go online via a mobile device at least once per month.
- Mobile retail revenue will grow from USD 50.4 billion in 2013 to USD 59.1 billion in 2018.
Middle East Mobile Learning
- Mobile learning growth rate 18.4%
- Bahrain, Oman, Yemen, Qatar, Jordan and Kuwait have growth rates over 50%
- In the mobile learning market, telecoms have a major advantage due to their billing capabilities
- In most countries in the region, countrywide academic content digitization efforts are underway
- Academia: preference for m-learning over e-learning is increasing
- Major catalyst: government mandates designed to increase English proficiency