How to Market Yourself to Recruiters Infographic
With 70% of recruiters looking at candidates' social media profiles, personal branding is a must for job seekers. The term personal branding was coined by Tom Peters in 1997 and the title of his article “The Brand Called You” pretty much explains what personal branding means. Personal branding consists in promoting your strengths and uniqueness to a target audience, such as potential employers.
We can now market ourselves online, gain the attention of potential employers, or partake in social campaigns showcasing our values and moral compass. In fact, building and managing a self-brand has become a must. If you are careless about your online presence, chances are that what others see as your online identity is not actually what you had in mind.
The How to Market Yourself to Recruiters Infographic highlights personal branding dos and don'ts, along with recent stats on social media use for recruitment purposes.