63 Valuable Digital Marketing Skills for Your CV Infographic

Digital marketing covers a huge spectrum of activities that aim to attract customers and generate sales online. Whether you are an email marketing specialist or a digital marketing generalist, many of the skills below should feature in your CV.

SEO & Content Marketing

With more than half of all online purchases starting with a search engine query, it’s crucial for companies to generate a consistent flow of organic traffic to their websites. Any skills you possess that can contribute to the boosting of your employers’ rankings in the search engines will be highly sought after.

Keyword research
Content creation
Link building
Outreach
PR
Guest posting
Web page structuring
Competitor analysis
Traffic analysis and reporting

Tools

WordPress
Moz OSE
SEMrush
Ahrefs
Google Analytics

PPC

Pay-per-click advertising is a great method of sending instant traffic to a website, but it can be costly if not done properly. Having the ability to generate lots of targeted traffic, whilst minimising expenditure is a hugely attractive prospect for a digital candidate.

PPC campaign strategy and set up
Bid management
Campaign optimisation
Budget allocation
Performance analytics and ROI reporting

Tools

Google Adwords (& Google Analytics)
Bing ads
Facebook ads
Twitter ads
Instagram ads
Pinterest ads

Email Marketing

Email remains the number one channel for ROI within digital marketing, generating 38USD for every 1USD spent. If you are able to drive sales through email campaigns, you should be highlighting it in your CV.

Email strategy planning
Email campaign creation
Email copywriting
Email A/B testing
Email graphic design
Campaign analysis and reporting
Email automation

Tools

Mailchimp
Aweber
Dotmailer

Social Media

With 95% of adults following one or more brands on social media, it’s crucial for businesses to have a social presence. Marketers who can grow and nurture social audiences are valuable commodities to employers.

Community growth
Community management
Customer service
Social campaign management
Engaging post creation
Viral marketing
Social analysis and reporting

Tools

Facebook
Twitter
LinkedIn
Instagram
Pinterest
Hootsuite
Sprout Social
Buffer

User Experience

User experience encompasses all of the interaction a customer has with acompany online. Being able to provide a smooth and simple experience for site visitors usually results in more leads and sales for employers.