7+1 Content Marketing Trends - Infographic
In 2019, Content still remains at the core of all your digital and social marketing efforts. Its importance seems to grow from one year to the next. We’ve compiled an infographic on “7+1 Content Marketing Trends You Can’t Ignore in 2019 ” to help you update your strategy and stay ahead in your competition. So what does the content marketing landscape look like in 2019?
These are some of the new content marketing stats and trends in market:
eMarketer mentioned “In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies.”
Hubspot claimed 55% of marketers say blog content creation is their top inbound marketing priority.
(via IAB) By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video.
Here are 7 + 1 content marketing trends and strategies that you shouldn’t ignore this year.
- You Can No Longer Ignore Voice Search
- Relevance and Originality Are Still Important
- Different Content Lengths to Suit Every Type of Audience
- Interactions Are the New Performance Metrics to Rely On
- Harness the Power of Social Media Stories
- Choose the Right Social Influencers
- Incorporate Video and Audio Formats in Your Content Strategy
- Artificial Intelligence and Chatbots
According to a study by Content Marketing Institute, 91% of B2B companies and marketers rely on content marketing to grow their businesses. The competition for the best performing content in terms of appearing on search engine results and audience newsfeeds in social media grows fiercer by the day. To achieve the best results from your content strategy in 2019, you’ll need to embrace and stay on top of the trends we’ve discussed above. It also pays to constantly measure the performance of each content strategy you employ to know what works best and what needs to be improved upon. You can always enlist the help of expert content marketing services for the best results.