5 Ways To Take Advantage Of The SEO/SEM And Google Revenue Model Infographic
1. To Pay Or Not To Pay?
There are two main systems of topping Google rankings. One is to use paid keywords. These are words that clients are interested in. If your content uses these words effectively, you will be placed higher on the search list. Option 2 is to buy these words from Google. Google will then rank you higher than competitors who haven't paid for the privilege. Rising through the ranks organically takes time. Paying for keywords is faster, but can also be quite expensive. You may want to consider using a bit of both to get your brand the visibility that it requires.
2. Choose Your Keywords Carefully
When you’re selecting the keywords, specificity is key. Use specific keywords that are more detailed and will bring your customers straight to you. The keywords themselves have to be applied in context. Write pieces that tell your customers more about you and offer them useful information. Poorly placed keywords with no background value will not convert into sales.
3. Throw In Some Paid Ads
In addition to keywords, Google has clearly structured ads. They have a pre-set format and design, and are available as plain text or image banners. These ads often target customers by appearing on the pages that they visit. At this point, they will be able to find out more about you. Make sure your site is populated with clear, entertaining content that drives them to buy from you. Google can bring them to your door, but it’s up to you to close the deal.
4. Guest Post On Relevant Sites
Peer review is a large part of Google’s process. If reputable sites link to you, then Google will consider you an authority in that area. Approach peers and request guest posting opportunities. Write something relevant on their site, and in your sign-off, you can include a link to your own site. Remember that this is their 'house' and that your piece must fit seamlessly into their tone.
5. Make Images Work For You
Photos are a great way to get the attention of potential customers, but there’s one more thing to consider. Save your images using keywords and descriptive terms. Instead of “LMS promo”, save it as “Responsive Extended Enterprise LMS”. This way, anyone searching for that software will be directed to your site. They will see what products and services you have and might buy from you.