5 Tips To Achieve The Ideal Content Marketing Balance Infographic
1. Current Best Practices
Upload five to ten posts on Facebook every week. For Twitter, start with five posts a day and work your way up. On Facebook, every time someone responds to a post, it flies back to the top of the timeline. This means frequency is less important than interaction. Put up content that will drive interaction, spinning customers off in tangential directions. A good hashtag helps too.
2. Keep Track Of Important Events
It’s always a good idea to take a long-haul view to content generation. Ideally, begin by noting all the important dates such as national holidays, regional events, and so on. List them down to make sure you have a dedicated update for each one. This approach has the added advantage of giving you time to pre-plan holiday-themed sales promotions.
3. Stay Up To Date On Industry News
Find a way to keep abreast of advances in your respective niche. Whenever something new is discovered or a keystone event takes place, address it. You want to be the first person to share it with your customers. But you want your material to be accurate. Don’t rush to share unverified information, and don’t paint your brand as a blind "me too" follower. Make your content stand out. Let it be the one link that gets clicked in a sea of similar links. If your content is engaging, your customers will forgive you for inadvertent frequency.
4. Answer Questions In A Timely Manner
Once you have decided on your ideal frequency, make every post count. Don’t waste your frequency budget on fluff. A good way to create top content is to use search terms. Go to the public feed and flag topics. Use a trawler or hashtag to find out what people are asking about your product or your industry in general. If you can identify a good customer question and address it directly, you will get points for engagement, customer care, and PR.
5. Use Your Analytics
Many social media platforms have inbuilt tools that can tell you which links got clicked. They show what time you had the most traffic, and which days are popular with your fans. As you work on your content plan, include these analytics in your feedback loop. If you notice that a certain post didn’t get much traction, try a different time slot. Try offering the same content in another format e.g. text versus video, or blog post versus meme.