When you hear 'analytics', you might think of webmasters tracking visits to their site ( whether it's e-commerce, a personal blog or otherwise). But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience. It uses intelligent data, student performance and analysis models to find out how students learn and improve on their experience. The Leveraging Education Data Infographic gives a nice introduction to learning analytics and how they may be used to impact education in the future.
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