7 Ways To Turn Content Into A Lead Generation Machine Infographic

7 Ways To Turn Content Into A Lead Generation Machine Infographic

Show Expertise In Educational Content

• Educate your target audience which is looking for solutions.
• Produce content to facilitate your skills/product features.
• Prove your credibility with expert advice.

Create Free Resources

• Create eBooks around your most popular content.
• Distribute these resources in lieu of contact info.

Publish Case Studies As Engaging Stories

• Write a case which your customer can relate to.
• Talk from the start to the end with metrics.
• Make them easy to find on your website.

Build Irresistible Lead Magnets

• Provide valuable offers in lieu of customer information.
• Pop-ups, eBooks, & cheat-sheets work wonders.
• Place them in the right positions like sidebars etc.

Build Email Workflows

• Segment customers based on their activity.
• Serve them with a message that matches their interests.
• Pitch them once they are convinced.

Amplify With Social Media

• Share content across multiple social networks.
• Reproduce your content after every week.
• Share it with industry influencers.

Funnel Marketing For Your Content

• Understand different customer journeys before conversion.
• Nurture interested leads regularly.
• Prioritize leads to lead scoring.