7 Ways To Turn Content Into A Lead Generation Machine Infographic
Show Expertise In Educational Content
- Educate your target audience which is looking for solutions.
- Produce content to facilitate your skills/product features.
- Prove your credibility with expert advice.
Create Free Resources
- Create eBooks around your most popular content.
- Distribute these resources in lieu of contact info.
Publish Case Studies As Engaging Stories
- Write a case which your customer can relate to.
- Talk from the start to the end with metrics.
- Make them easy to find on your website.
Build Irresistible Lead Magnets
- Provide valuable offers in lieu of customer information.
- Pop-ups, eBooks, & cheat-sheets work wonders.
- Place them in the right positions like sidebars etc.
Build Email Workflows
- Segment customers based on their activity.
- Serve them with a message that matches their interests.
- Pitch them once they are convinced.
Amplify With Social Media
- Share content across multiple social networks.
- Reproduce your content after every week.
- Share it with industry influencers.
Funnel Marketing For Your Content
- Understand different customer journeys before conversion.
- Nurture interested leads regularly.
- Prioritize leads to lead scoring.