The Europe Mobile Learning Infographic

Mobile Learning in the Europe Infographic

Europe Mobile Market

• 2013: 403 million unique mobile subscribers in Europe
  This number will increase to 417 million in 2017 (Source: GSMA)
• Ukraine:
  • 59 million users
  • 22nd in the worldwide list of countries for mobile penetration (Source: The World Factbook)
• 2013: over 67.5% of mobile users used their devices for accessing the mobile web

Europe Mobile Learning Market

Western Europe:

• By end of 2012: 24 countries had a mobile penetration rate above 100%
• High demand for:
  • packaged mobile learning content
  • custom content development services
• Samsung is a major competitor in the mobile learning market
• The consumer demand for mobile learning has become strong due to direct carrier billing agreements
• September 2013: European Union launched the Opening up Education program
• Bring Your Own Device (BYOD) initiatives are becoming common

Eastern Europe

• Aggregate growth rate is 14.7%
• 4 countries have higher growth rates: Azerbaijan, Kazakhstan, Moldova, Ukraine (Source: Ambient Insight)