Black Friday Trends Around The World 2017 Infographic

Black Friday Trends Around The World 2017 Infographic

It’s no surprise that everyone likes a bargain, the opportunity to save significant amounts of money is definitely an appealing prospect. With that in mind, it’s no wonder Black Friday and Cyber Monday have seen a surge in popularity in recent years.

What started out in 1950’s America as a continuation of the Thanksgiving celebrations, Black Friday has now become a global sensation. Developments in e-commerce and worldwide connectivity have increased awareness, particularly in western counties such as the UK and Canada. The logistics of worldwide delivery have also been streamlined over the years, making it easier for many other countries to offer international shipping. Continental Europeans have started to embrace the idea with various big name companies in France, Scandinavia, Netherlands and Germany creating deals that are just too good to miss.

It’s not just the western world that have succumbed to Black Friday’s charms either: eastern countries such as India, Pakistan and the United Arab Emirates will also offer huge savings, with a focus on technology in particular. China has also fully jumped on board with the idea, creating its own dedicated shopping day - Singles Day - on November 11th. Trade and commerce are taken very seriously in China, so many businesses consider Singles Day one of, if not the most important shopping day of the year as it’s a great way to give their profits a major boost.

Direct mail company, Citipost Mail have been doing some research into how Black Friday and Cyber Monday are perceived around the world. Based on the findings, they also offer some helpful tips on how to get the most out of your marketing efforts.

Did you know?

• Traditionally, Black Friday was intended as a one-day sale in retail stores, but as technology advanced and online shopping became popular, the sale would then move online over the following weekend – ending with the aptly named Cyber Monday.

• 2016 was the first year in Black Friday online shopping history where more mobile devices such as tablets and smartphones were used to make purchases than any other device, accounting for 51% of sales overall. This is a significant marker which illustrates exactly what direction online shopping and internet use is taking as a whole.

• As the majority of online shoppers are tech savvy and want the absolute best deal available, it’s not surprising to hear that more than 90% of users will compare prices before buying. Transparency when buying is important.

• It’s not just physical goods that are discounted either. In 2016, bagging a cheap travel deal was a focus for many; holiday sales increased by a whopping 21% over Black Friday weekend.