Content Themes Driving Back to School for Gen Z Infographic

Content Themes Driving Back to School for Gen Z Infographic

What comes to mind when you think of back-to-school prep? Stocking up on notebooks and pencils? A trip to the mall for the latest sneakers? How about watching hours of content on YouTube? For Gen Z, the video platform has become an integral part of the yearly late-summer ritual, providing product suggestions, style inspiration, DIY ideas—and a prime opening for marketers.

See also: 

• What's the True Cost of Going Back to School Infographic
• Back to School Sales 2017: Trends and Statistics Infographic
• Back to School Advertising Tips Infographic
• Back to School Stress Infographic