Why You Should Know Your eLearners Better Infographic

Why You Should Know Your eLearners Better Infographic

The Why You Should Know Your eLearners Better Infographic presents 6 compelling reasons you should have a deep understanding of your learners.

What do you have to do to appeal to your learners? You have to excite them. You have to intrigue them. You have to provide solutions to their problems. And most importantly, you have to convince them that your solutions will change their life for the better.

How? By knowing what your learners expect from you. By knowing your learners, so you can deliver exactly what they need. By having a deeper understanding of them you can approach them like a friend and guide them like a mentor to make them change their behavior and attitudes.

Have conversations with them frequently. Hear about their needs, fears, goals, interests and expectations and figure out next steps from there. Each conversation will make you more effective at eLearning design.

If you know your learners, it will be worth your time as you will be more able to:

• Grab their attention and persuade them more easily: There is one foolproof way to hook them: convince them that your course has solutions to improve their life. Convince them of the value of your course.
• Improve engagement and decrease dropout rates: Know their motivations, expectations, fears, and challenges, to think like they do, so you can say what they want to hear. This will help give you the clues on how to connect with them.
• Enhance Knowledge: Each new learning experience builds on earlier knowledge. Optimize the learning experience you provide by tapping into the existing knowledge base of the learner.
• Customize the learning experience: Your learners won’t sit through a course that feels alien to them. You have to make them feel special by providing personalized learning experiences. Your learner has to be convinced that you had him—his needs, aspirations, and challenges—in mind when you designed the course.
• Save time (Yours and Your Learners): Your eLearning courses should be relevant to what your learners need. You you must first understand your target audience and then build content around their needs, circumstances, limitations, preferences, and wants. This means that you must move beyond the common descriptions handed out by SMEs, the manager, or even the client.
• Save money: When you know whom your target learner is you can create courses that are truly useful, relevant and engaging. This means the training isn't a waste of resources.

If you want your eLearners to stay with you and then come back to you, give them what they want from you. You can be thoughtful and empathetic only if you know them well.