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63 Valuable Digital Marketing Skills for Your CV Infographic


63 Valuable Digital Marketing Skills for Your CV Infographic

Digital marketing covers a huge spectrum of activities that aim to attract customers and generate sales online. Whether you are an email marketing specialist or a digital marketing generalist, many of the skills below should feature in your CV.

SEO & Content Marketing

With more than half of all online purchases starting with a search engine query, it’s crucial for companies to generate a consistent flow of organic traffic to their websites. Any skills you possess that can contribute to the boosting of your employers’ rankings in the search engines will be highly sought after.

  • Keyword research
  • Content creation
  • Link building
  • Outreach
  • PR
  • Guest posting
  • Web page structuring
  • Competitor analysis
  • Traffic analysis and reporting

Tools

  • WordPress
  • Moz OSE
  • SEMrush
  • Ahrefs
  • Google Analytics
PPC

Pay-per-click advertising is a great method of sending instant traffic to a website, but it can be costly if not done properly. Having the ability to generate lots of targeted traffic, whilst minimising expenditure is a hugely attractive prospect for a digital candidate.

  • PPC campaign strategy and set up
  • Bid management
  • Campaign optimisation
  • Budget allocation
  • Performance analytics and ROI reporting

Tools

  • Google Adwords (& Google Analytics)
  • Bing ads
  • Facebook ads
  • Twitter ads
  • Instagram ads
  • Pinterest ads
Email Marketing

Email remains the number one channel for ROI within digital marketing, generating 38USD for every 1USD spent. If you are able to drive sales through email campaigns, you should be highlighting it in your CV.

  • Email strategy planning
  • Email campaign creation
  • Email copywriting
  • Email A/B testing
  • Email graphic design
  • Campaign analysis and reporting
  • Email automation

Tools

  • Mailchimp
  • Aweber
  • Dotmailer
Social Media

With 95% of adults following one or more brands on social media, it’s crucial for businesses to have a social presence. Marketers who can grow and nurture social audiences are valuable commodities to employers.

  • Community growth
  • Community management
  • Customer service
  • Social campaign management
  • Engaging post creation
  • Viral marketing
  • Social analysis and reporting

Tools

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Hootsuite
  • Sprout Social
  • Buffer
User Experience

User experience encompasses all of the interaction a customer has with acompany online. Being able to provide a smooth and simple experience for site visitors usually results in more leads and sales for employers.

  • Web design
  • Responsive design
  • Landing pages
  • Lead capture
  • List building
  • Headline writing
  • Copywriting
  • Split testing
  • Conversion optimisation
  • UX analysis and reporting

Tools

  • HTML/CSS
  • Adobe design suite
  • Instapage
  • Leadpages

Via: standout-cv.com

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