4 Reasons to Use Gamification in 2016 Infographic

The gamification market is clearly growing year-on-year. If you are wondering if you should introduce a bit of play into your employees’ otherwise serious training program, here are top reasons that say you should use gamification in 2016.

1. Steady Rise

2012: $242 million
2015: $1.7 billion
2016: $2.8 billion
2018: $5.5 billion

There has been - and continues to be a steady rise in the market growth of gamification.

2. Effective

The steady rise in the market growth of gamification is not without reason. A study on the effectiveness of simulations and games on adult learners showed that participants scored:

14% higher in skill-based assessments
11% higher in terms of factual knowledge
9% increase in retention rates

3. On Demand

It’s not just employees who have benefited when they provided their employees with elements of gamification in their training program; employees themselves say they want elements of gamification added to their learning programs.

79% of employees and university students in a study said a game introduced to their learning environment would make them more productive.
Millenials who make up 60% of today’s workforce love the fun, play, transparency, design, competition and addiction that they can achieve in a single social or serious game.